Hurd Rolland
Sunday, October 29, 2006
Last week I gave a talk on pitching to the Hurd Rolland Partnership, an architectural practice with offices in London, Rossend Castle and Manchester. A very interesting practice with some impressive projects underway.
The talk covered the importance of play in contemporary design practice and the use of Lego Serious Play as one method of practicing pitching in a playful manner.
After the talk we chatted about the issues that architects face when pitching to clients, not least of which is the fact that, with architectural projects, the client is going to be spending a significant amount of their money and so is generally wary and a little scared. Government clients are particularly unbending, generally for good reasons as they are spending public money but this can make them humourless and unresponsive to creative ideas. It’s an age-old clash of motivation and language. Seen as a battle between Art and Function the conversation can easily stall. We talked about how to reach the understanding that both sides are often after the same thing, an elegant marriage of form and function rather than an ugly compromise.
posted by stuart nolan @ 4:10 PM, ,
